The client needed a cohesive brand story and year-long campaign. Their current logo was outdated and didn’t speak to their audience. They were also using the brand inconsistently. Our campaign focuses on several of their core demographics and also spans several seasons so that the right message is being presented during the peak months of the year for each segment of their business. The new color scheme reflects a vintage yet modern feel to encompass their used bicycle segment, which is their core focus.