The purpose of this campaign was to get users to spend time with our content and to dive in through multiple entry points; podcasts, video, digital, print and personal experiences. The main focus was the podcast series that featured Garth Brooks, Ashley McBryde, Marty Stuart, Ricky Scaggs and more. Legends and legends-in-the-making coming together to talk about country music’s rich traditions and pay tribute to the art that inspired them.
Campaign highlights:
Oct 2019: Country Mile, an enterprise campaign, drove nearly 50K page views as well as 340 newsletter signups.
Nov 2019: Country Mile continued to pave the way across markets, driving the lion’s share of unpaid page views (62%)
